The eternal Shad is made from a near indestructible material. It is made from an elasticated rubber that is both very strong and does not tear or rip. A long hollow trench runs along the top of the lure to help hold a jig head in place. In the water the action of the lure comes from the caudal bib which gives it an ultra powerful and energetic action perfect for selecting bass and other sea predators. Do not forget to boost the attraction of the lure by adding Nitro Boost cream before fishing.